If you are running an e-commerce business or launching a new product, you simply cannot ignore the power of product videos in helping people make purchasing decisions. Most people nowadays heavily research a product online before making a buying decision. Product videos can prove to invaluable to the consumer when they are trying to make up their minds. A wellexecuted one will help people better understand your product and in their lives.
If a picture is worth a thousand words, then an intelligently planned product video could very well be worth a thousand sales. Given that viewers are anywhere between 64%-85% more likely to click, subscribe or buy your product after watching a video (KISSmetrics, 2012),you should give serious consideration towards creating videos for your business. Not only do they ensure better visibility for your brand, but they are also vastly better at converting prospective customers into sales.
The power of animation lies in its ability to make an immediate emotional connection with the viewer. It can make them smile, laugh, cry and go through the entire range of emotions while watching the video. It can get people to empathize and root for a character in the video. What this does is create a positive association with the brand in the minds of the consumers.
May be you have a new app and you want to demonstrate all its capabilities. May be you need to explain how your brand makes your consumer’s life easier. Or may be, you just want a corporate video that can showcase your company to your clients. No matter what the case, an expertly crafted animated video is what you need to create maximum impact.
Research & Script
This is the frst step in our process and the most crucial one. After understanding your requirements in detail through a project questionnaire and conference calls, a professional script writer is tasked with creating the script for your video. Based on the research the initial draft is made and sent to the client for approval within 3 business days. We allow two revisions at this stage.
Character Design & Storyboard
we first design the character for story based videos and send you for approval. Once the character is finalized we start working on the storyboard, which is a visual presentation giving you a glimpse of your final video, through illustrations of consecutive shots with detailed description of action and movement. It includes computer generated graphic, or colored theme shot which gives you the visual representation of how your video is going to look like in the end. We generally take 5-7 working days to deliver the first version and we allow two revisions at this stage.
Choose from our talented pool of VO artists, both male and female, covering a wide range of accents and languages. The intonation and modulation of the voice over, recorded in a professional studio, will be according to your precise instructions. We offer 2-3 takes from the artist based on the project requirements, so it is convenient for you to choose the best option and we’ll not be able to allow any revisions at this stage apart from technical errors. We take 2-3 business days to deliver the voice-over for your review.
Graphic & Animation
The most demanding and work-intensive stage of the process, it’s here that we bring your video to life. Final graphics are created based on your approved storyboard and animated along with accompanying voice over and background music. The changes at this stage are very minimal if any are required at all. Here’s what we will change or fix free: – Spelling, grammar or punctuation errors – Animations that depart substantially from the animation guidance provided in the approved story boards – Timing issues where the onscreen movement doesn’t match the voice over – Sound problems such as volume, sound effect placement or timing of either